AMD Nobel × ViviscalBucharest · 2026

Exclusive Market Partnership Proposal — Romania

AMD Nobel PharmaceuticalViviscal

The case for Viviscal’sentry into Romania —with one accountablenational partner.

AMD Nobel Pharmaceutical proposes itself as the sole importer, exclusive distributor and category steward for Viviscal across Romania — one team, one P&L, one commercial agenda to build the Viviscal hair-health category from pharmacy to derma channel.

AMD Nobel × ViviscalSection · 02 · Company Profile

The proposed partner

AMD Nobel Pharmaceutical — a decade building category leaders in Romania.

Track record · 2013 → 2026

  1. 2013

    The beginning — entry into eye care with an innovative eye-health supplement; building relationships with ophthalmologists.

  2. 2017

    Artificial-tears expansion — high-molecular hyaluronic acid, preservative-free; growing in dry-eye management.

  3. 2021

    The eye-health supplement becomes #1 in its category; artificial tears reach Top 7.

  4. 2024

    Supplement consolidates #1; artificial tears reach Top 4.

  5. 2025

    Eye care strengthened further; supplement stays #1; artificial tears reach Top 3.

  6. 2026

    Skin Pure dermatology division launches; eye-care portfolio adds a neuro-visual training solution.

Market · 01
Romania · FY2025

Food Supplements

Oral hair-health supplements — pharmacy & derma channel

  • FY2025 market value
    RON 0
  • Units sold · FY2025
    0
  • Companies tracked
    0

3 companies dominate · explore the breakdown

Market value · FY2025
RON 0
Total units · FY2025
0
Companies
0
Brands
0
SKUs
0
AMarket dominance

3 companies control 0.0% of food supplements in Romania.

3 companies78.8%
Dominant (3)Next tier (3)Others
BTop companies
  • Magnapharm — 58.7% — 500,274 units FY2025
  • Dr. Max — 12.9% — 109,986 units FY2025
  • Queisser Pharma — 7.2% — 61,355 units FY2025
  • Sunwave Pharma — 4.0% — 33,680 units FY2025
  • Faunus Plant — 2.5% — 21,133 units FY2025
  • Secom — 2.1% — 17,661 units FY2025
  • Zdrovit — 2.0% — 17,018 units FY2025
CDominant brands
  • ARK (Forcapil) — 49.4% — 348,641 units 2025
  • SkinExpert — 5.5% — 38,819 units 2025
  • Revisan — 4.8% — 33,680 units 2025
  • Doppel — 4.7% — 32,860 units 2025
  • Biotin — 4.6% — 32,628 units 2025
  • Novophane — 4.3% — 30,710 units 2025
D2020–2025 evolution
931,661868,603805,546202020212022202320242025851,933
Market · 02
Romania · FY2025

Cosmetics & Shampoos

Topical hair-care — shampoos, lotions, serums

  • FY2025 market value
    RON 0
  • Units sold · FY2025
    0
  • Companies tracked
    0

4 companies dominate · explore the breakdown

Market value · FY2025
RON 0
Total units · FY2025
0
Companies
0
Brands
0
SKUs
0
AMarket dominance

4 companies control 0.0% of cosmetics & shampoos in Romania.

4 companies76.1%
Dominant (4)Next tier (3)Others
BTop companies
  • Magnapharm — 30.2% — 387,194 units FY2025
  • Zdrovit — 20.0% — 255,685 units FY2025
  • Queisser Pharma — 16.2% — 208,073 units FY2025
  • L'Oréal — 9.7% — 124,558 units FY2025
  • Fiterman Pharma — 3.5% — 44,530 units FY2025
  • Ewopharma — 3.3% — 42,572 units FY2025
  • Farmec — 3.3% — 42,007 units FY2025
CDominant brands
  • Parusan — 18.1% — 247,465 units 2025
  • Alpecin — 15.6% — 212,846 units 2025
  • ARK (Forcapil) — 12.2% — 165,979 units 2025
  • Dercos — 10.6% — 144,893 units 2025
  • Ducray — 7.3% — 100,203 units 2025
  • Revalid — 3.3% — 44,975 units 2025
D2020–2025 evolution
1,189,2161,047,324905,4312020202120222023202420251,280,661
AMD Nobel × ViviscalSection · 04 · Go-to-Market

AMD Nobel in Romania — execution capability

A compliant national route to Romania’s leading pharmacies and every dermatologist.

AMD Nobel × ViviscalSection · 05 · SWOT

The opportunity, weighed

A balanced view — what AMD Nobel brings, and what the product brings.

AMD NobelViviscal · Product
Business case · 01
5-year plan · Year 1–Year 5

Food Supplements

AMD Nobel sell-in trajectory, procurement plan and market-share ramp over five fiscal years.

  • Year 5 AMD units
    0
  • Year 5 AMD market share
    0.0%
  • Year 1 → 5 sell-in growth
    0.0×
  • Year 5 value
    €0
  • Total throughput value
    €0

4 products · 157,000 boxes purchased

Year 5 AMD units
0
Year 5 share
0.0%
Year 1 → 5 growth
0.0×
Total boxes (5-year)
0
Year 1 AMD units
0
Year 5 stock level
0
Isolate product:
Business case · 02
5-year plan · Year 1–Year 5

Cosmetics & Shampoos

AMD Nobel sell-in trajectory, procurement plan and market-share ramp over five fiscal years.

  • Year 5 AMD units
    0
  • Year 5 AMD market share
    0.0%
  • Year 1 → 5 sell-in growth
    0.0×
  • Year 5 value
    €0
  • Total throughput value
    €0

3 products · 39,250 boxes purchased

Year 5 AMD units
0
Year 5 share
0.0%
Year 1 → 5 growth
0.0×
Total boxes (5-year)
0
Year 1 AMD units
0
Year 5 stock level
0
Isolate product: